• Stories
We didn't just make another wallet.
We reimagined what a wallet could be.
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Rethinking the Modern Wallet
The Guap story started with frustration. Our founder, Thomas, had owned one too many so-called "premium" wallets that broke or got damaged within months. So as a product design enthusiast, he decided to do something about it. What followed was 18 months of designing, prototyping, testing, and obsessing over every detail—from the materials used to the way cards are accessed.
The result? A precision-built wallet made entirely from solid aluminum, without the cheap plastic parts or the fragile ejection mechanisms that make others fall apart. Just a clean, modern form that's as tough as it is functional, with an integrated digital feature that makes it unlike anything else on the market.
Smart by Design
Every Guap wallet includes GuapLink, our discreet NFC technology that lets you instantly share your social profiles with just a tap. No app or typing required. Think of it as a digital handshake, always in your pocket.
While other wallets sit in your pocket and do nothing, Guap turns an everyday item into a tool for real-world connection.
What We Stand For
Great design isn't just about looking good—it's about working beautifully. We follow Dutch design principles: minimalist forms that maximize function. Every curve, every edge, every detail serves a purpose while creating something genuinely beautiful to hold and use.
We're tired of brands that cut corners and charge premium prices for cheap products. Too many companies treat customers like they won't notice the difference between real quality and marketing hype. We notice. And we believe you do too.
That's why we've never compromised—not on materials, not on manufacturing, not even on the unboxing experience. When someone chooses to carry our product in their pocket every day, that's incredibly meaningful to us. Every order still puts a genuine smile on our face.
Our Vision
We're building Guap for people who appreciate superior design and aren't afraid to choose something better, even if it hasn't hit the mainstream yet. Independent thinkers. Early adopters. People who recognize quality when they see it.
We want to give everyone access to well-designed, high-quality accessories without the inflated pricing that usually comes with them. Your wallet is something you touch and use dozens of times every day—it should make you feel proud each time you pull it out.
Success for us isn't just sales numbers. It's knowing that people are genuinely happy with what they bought and that they carry their Guap with pride.
Where We're Headed
We're constantly improving our products and expanding our line, because great design never stops evolving. Over the next year, we'll be bringing Guap to every major market worldwide, making exceptional design accessible to anyone who values it.
