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We didn't just make another wallet.
We reimagined what a wallet could be.
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The early beginnings
The Guap story began in a student dorm room in Eindhoven, the Netherlands in 2020.
After his festival-industry SaaS startup crumbled due to Covid, business student Thomas Post found himself at a crossroads. Rather than diving back into software, he felt drawn to create something tangible this time—something physical that would let him channel his deep appreciation for good product design. The catalyst was personal: frustrated with his own wallet (one with a card ejection mechanism that broke after just a few months), he decided to take up the challenge to completely reimagine what a wallet could be.
"I knew I could do better. I felt a deep desire to create a beautiful accessory that would actually improve people's daily lives."
— Thomas, Founder
Thomas taught himself 3D design software, bought his first 3D printer, and began printing prototype after prototype. The vision was crystal clear: create the perfect wallet for how people actually live today, where they only really need just a few essential cards and the occasional bit of cash. It also would need to be beautiful, durable, and equipped with a technological feature no other competitor had thought to include.
But as a student, Thomas realized he needed more resources to bring his vision to life. Having learned from his failed startup that he wanted complete control over his next venture, he made a strategic sacrifice: rather than seeking investment, he put Guap on hold until he could bootstrap the business entirely himself. He graduated and took a job as a business analyst at a bank.
Corporate life, however, didn't fit. The pull to pick up where he'd left off became irresistible. By autumn 2023, Thomas started saving every euro from his bank salary and returned to his project, pouring all of his spare time into it.
What followed was 18 months of relentless obsession. Hundreds of design iterations. Sleepless nights fine-tuning every detail. Tense factory negotiations. And developing the GuapLink technology that would transform a premium wallet into something truly unique.
Quality as priority no. 1
Thomas refused to compromise on his vision. While competitors cut costs with plastic internals, Guap had to be solid precision-engineered aerospace-grade aluminum throughout—despite manufacturers advising against it, due to the significant increase in production costs. Those distinctive shiny edges that give each Guap wallet its premium look? Another costly extra production step, but one that looked too nice not to implement. While other brands relied on fragile card ejection mechanisms prone to breaking, Guap would be different—featuring a minimalist yet highly functional, intuitive design. And while everyone else made "dumb" wallets that simply carried cards and cash, Guap had to be special: a social networking tool you'd always have with you.
Spring 2025 marked the moment when vision became reality. The first Guap wallets finally rolled off the production line.
Today, every Guap wallet catches eyes and starts conversations. Every day, it proves that the best products come from people who truly care more about craft than quick profits.
We're confident you'll love yours for many years to come.
